Eletromidia, the company responsible for the OOHs in São Paulo's bus corridors, was changing the bus shelters in the more upmarket areas of São Paulo and, consequently, discarding the old ones. And that's when an idea was born: to take this material to Capão Redondo, a remote and unassisted area of the city, in order to not only offer more comfort and safety to the population, but also to encourage small businesses in the neighborhood.